28 April 2026

Card Factory plc

Commencement of £15 million share repurchase programme

Card Factory plc (the "Company") the UK's leading specialist retailer of greeting cards, gifts and celebration essentials, announces that it has commenced an irrevocable, non-discretionary programme to purchase shares up to the value of £15 million on its own behalf, for cancellation, to commence immediately. 

This is the share repurchase programme referred to in the Company's Preliminary Results announcement released on 28 April 2026, using excess cash from FY26 in accordance with its Capital Allocation Policy.

The programme commences on 28 April 2026 and runs up to and including 31 January 2027, subject to grant of a new authority to purchase shares being renewed at the Annual General Meeting of the Company to be held in June 2026.    The sole purpose of these share purchases is to reduce the Company's share capital.

Any acquisitions will be effected within certain pre-set parameters, and in accordance with both the Company's general authority to repurchase shares and in compliance with Market Abuse Regulation 596/2014 (as it forms part of UK law by virtue of section 3 of the European Union (Withdrawal) Act 2018 (as amended)) and Chapter 9 of the Listing Rules. Card Factory plc confirms that it currently has no unpublished price sensitive information.

As at the date of this announcement, the Company's total issued share capital consisted of 351,595,922 Ordinary Shares, with one voting right per share. The Company holds 5,717,911 Ordinary Shares as treasury shares, therefore the total number of voting rights in the Company is 345,878,011.

Further enquiries:

Ciaran Stone
Company Secretary
Card Factory plc