RNS Number : 6552O
Peel Hunt Limited
02 February 2023

2 February 2023


Peel Hunt Limited

("Peel Hunt" or the "Company")


REX to relaunch as RetailBook

Collaboration with Hargreaves Lansdown, Jefferies, Numis and Rothschild & Co



REX is Peel Hunt's retail access technology platform, which enables retail investors to participate in capital markets transactions such as IPOs and follow-on share offerings through intermediaries and investment platforms.


In our half-year trading update on 3 October 2022, we reported that we were actively engaged in establishing REX as a standalone business independent of Peel Hunt. We believe that independence is a prerequisite to REX asserting itself as the leading industry platform.


We are pleased to announce that we have established a new legal entity named RetailBook which, subject to receipt of its own regulatory permissions, will own and operate a deal platform based on REX technology. RetailBook will on launch have its own separate headquarters and will be staffed independently of Peel Hunt.


In addition, we have entered into strategic agreements in relation to REX/RetailBook, with Hargreaves Lansdown, the largest savings and investing platform in the UK and with prominent financial institutions Jefferies, Numis and Rothschild & Co. Under the respective agreements, Hargreaves Lansdown has granted REX a period of exclusivity until 30 June 2023, whereas Jefferies, Numis and Rothschild & Co have agreed to collaborate with and promote REX and/or RetailBook. In exchange, it is envisaged that each of Hargreaves Lansdown, Jefferies, Numis and Rothschild & Co will become shareholders in RetailBook. 

REX has been gaining broader market adoption in recent months having been mandated on nine completed capital markets transactions since August 2022, and during the period has been involved in 50% of all completed UK equity capital markets transactions with a retail component. Since its establishment in 2015, REX has generated over £450m of demand from retail investors.


We are focused on supporting the growth of REX, and in due course RetailBook as an independent technology-led platform. The launch of RetailBook, which is expected to take place during the second half of 2023, comes at an opportune time to support the Government's broader reformist agenda and drive for greater retail investor inclusion in capital markets transactions.


For further information, please contact:


Peel Hunt via MHP

Steven Fine, CEO

Sunil Dhall, CFOO


MHP (Financial PR)


+44 (0)20 3128 8540

Tim Rowntree

Charlie Barker

Robert Collett-Creedy


Grant Thornton UK LLP (Nominated Adviser) 


+44 (0)20 7728 2942

Colin Aaronson

Sam Littler


Keefe, Bruyette & Woods (Corporate Broker)


+44 (0)20 7710 7600

Alistair McKay 

Alberto Moreno Blasco

Fred Walsh

Dennis Towers



Notes to editors


About REX

REX ( is a technology led service connecting banks and retail intermediaries allowing companies to access retail investors through their broker's website or app. The collaboration of market participants using this service is an important step towards the more equitable inclusion of retail investors in UK capital markets.

About Peel Hunt

Peel Hunt is a leading specialist in UK investment banking, ranked number one broker for UK Small and Mid-cap companies in Institutional Investor's 2022 Survey. Our purpose is to nurture and guide people through the evolution of business. We achieve this through a proven, joined-up approach that consistently delivers value to UK corporates, global institutions and trading counterparties alike. 



This information is provided by RNS, the news service of the London Stock Exchange. RNS is approved by the Financial Conduct Authority to act as a Primary Information Provider in the United Kingdom. Terms and conditions relating to the use and distribution of this information may apply. For further information, please contact or visit

RNS may use your IP address to confirm compliance with the terms and conditions, to analyse how you engage with the information contained in this communication, and to share such analysis on an anonymised basis with others as part of our commercial services. For further information about how RNS and the London Stock Exchange use the personal data you provide us, please see our Privacy Policy.