STRAX is a global leader in accessories that empower mobile lifestyles. Our portfolio of accessories covers all major mobile accessory brands and categories: Protection, Power, Connectivity, as well as Personal Audio.
Own brands are Clckr, Planet Buddies and RichmondFinch. Our brands reach a broad customer base, through 70 000 brick and mortar stores around the globe, as well as through online marketplaces and direct-to-consumers.
Founded as a trading company in 1995, STRAX has since expanded worldwide and evolved into a global brand business. Today we have approximately 90 employees in 6 countries. STRAX is listed on the Nasdaq Stockholm stock exchange.
Divested own brands consist of Urbanista and Gear4.
Discontinued operations include Health & Wellness and licensed brand portfolio of adidas and Diesel.
Number of Shares (mil) | 120.59 | Currency | SEK |
Change (%) | 1.12 | Volume | 443,994 |
Market Cap (mil) | 21.77 | Previous Close | 0.18 |
Key figures, SEK thousands | 2023 | 2022 | Change |
Net sales | 30,180 | 41,512 | -11,332 |
Gross profit | -10,527 | 357 | -10,884 |
Operating profit | -39,105 | -16,745 | -22,360 |
Profit before tax | -48,559 | -19,666 | -28,893 |
Total assets | 23,376 | 99,595 | -76,219 |
Total equity | -49,796 | -6,482 | -43,314 |
Total liabilities | 73,172 | 106,077 | -32,905 |
Cash flow from operating activities | 2,056 | 8,881 | -6,825 |
Cash flow from investing activities | -360 | -5,700 | 5,340 |
Cash flow from financing activities | -3,442 | -2,873 | -569 |
Net sales growth (%) | -27.3 | 38.5 | -65.8 |
Gross margin (%) | -34.9 | 0.9 | -35.8 |
Operating margin (%) | -129.6 | -40.3 | -89.2 |
Profit margin (%) | -160.9 | -47.4 | -113.5 |
Equity, SEK thousands | -49,796 | -6,482 | -43,314 |
Equity ratio (%) | -213.0 | -6.5 | -206.5 |
Cash and cash equivalents | 1,163 | 2,909 | -1,746 |