STRAX engages in accessories that empower mobile lifestyles. Our portfolio of branded accessories covers the main mobile accessory categories: Protection, Power, Connectivity, as well as Personal Audio.
Own brands are Xqisit and Flavr. Our distribution business retains a broad reach in the Americas and the Nordics. Our distribution also services other mobile accessory brands.
STRAX has evolved since being founded as a trading company in 1995.
Today we have approximately 15 employees in 4 countries. STRAX is listed on the Nasdaq Stockholm stock exchange.
Divested own brands consist of Urbanista, Gear4, Clckr and Planet Buddies.
Discontinued operations include Health & Wellness, own brands Dóttir and grell, and licenced brand portfolio of adidas and Diesel.
| Number of Shares (mil) | 120.59 | Currency | SEK |
| Change (%) | 0.00 | Volume | 0 |
| Market Cap (mil) | 8.95 | Previous Close | 0.07 |
| Key figures, KEUR | 2024 | 2023 | Change |
| Net sales | 7,421 | 30,180 | -22,759 |
| Gross profit | -4,823 | -10,527 | 5,704 |
| Operating profit | -2,425 | -52,087 | 49,662 |
| Profit before tax | -2,939 | -61,541 | 58,602 |
| Total assets | 30 | 18,738 | -18,708 |
| Total equity | -16,012 | -71,797 | 55,785 |
| Total liabilities | 16,042 | 90,534 | -74,492 |
| Cash flow from operating activities | -514 | 1,417 | -1,931 |
| Cash flow from investing activities | - | -360 | - |
| Cash flow from financing activities | - | -3,442 | - |
| Net sales growth (%) | -75.4 | -27.3 | -48.1 |
| Gross margin (%) | -65.0 | -34.9 | -30.1 |
| Operating margin (%) | -32.7 | -172.6 | 139.9 |
| Profit margin (%) | -39.6 | -203.9 | 164.3 |
| Equity, MEUR | -16.0 | -71.8 | 55.8 |
| Equity ratio (%) | -53,168.1 | -383.2 | -52,784.9 |
| Cash and cash equivalents | 10 | 524 | -514.0 |
