Línea Directa Aseguradora in 2022

About us

Línea Directa Aseguradora is a leading company in direct insurance in Spain. The Company operates in the Motor, Home and Health business lines.

Since its inception in 1994, the company has shaken up the Spanish non-life insurance sector with a direct business model.

This business model, based on underwriting excellence, technology, innovation and digital channels, has allowed the Company to establish itself as a unique success story in the insurance sector.

Business model

Woman with a headphone

DIRECT

Centralised operations without offices. Efficient and direct.

Piggy Bank

COMPETITIVE PRICES

The best coverage at the best price by transferring the efficiency of the operation to the client.

Glowing bulb

INNOVATIVE

The group has launched pioneering products such as the Póliza Respira and Llámalo X and has democratized others such as fully comprehensive insurance with excess.

Logo of a Mobile with notification

DIGITAL BENCHMARK

First insurer in Spain to sell online. 85% of customers are already digital.

History

1995
Launch of Línea Directa
as a 50%/50% Joint Venture
1999
First insurer to enable online payments
2003
Launch of insurance product tailored for motorcycles
2004
Línea Directa reaches 1m clients
2005
Launch of 24h on-road assitance through
Línea Directa Asistencia
2007
Inauguration of the 1st Línea Directa owned workshop in Madrid
2008
Launch of Home insurance
2009
Bankinter acquires the remaining 50% of Línea Directa, becoming sole shareholder
2015
Launch of the digital platform for management and control of car replacement parts
2017
Launch of Vivaz, Línea Directa's Health insurance brand, and the plan for digital transformation
2018
Inauguration of a new workshop in Barcelona
3m clients
2020
Approval of Línea Directa's listing
2021
Listing
2022
Appoitment of Patricia Ayuela as the new CEO of Línea Directa Aseguradora

Our brands

Línea Directa is the brand under which the company distributes insurance products in respect to cars, motorcycles, company car fleets, as well as Home insurance products. Thanks to its powerful advertising and its communication strategy, based on visibility, reputation and sustainability, Línea Directa is one of the most recognisable brands among consumers.
In 2012, Línea Directa created Penélope Seguros, a brand designed especially by female drivers.
Aprecio is the Company’s brand specialising in insurance for motorcycles, mopeds and scooters.
Launched in 2017, Vivaz is the Company’s Health insurance brand, and it is the first brand in the sector that rewards customers for maintaining a more active and healthier lifestyle.

The share

Financial Summary

946.7M€
Gross written premiums
€947m
Motor82%
Home15%
Health3%
Other0.2%
3.46M
Clients
3.46m
Motor75%
Home22%
Health3%
Thousand euro 2022
Motor 772,787
Home 143,713
Health 29,082
Other 1,097
Total 946,679
Thousand clients 2022
Motor 2,597
Home 752
Health 110
Other 4
Total 3,463
53.6M€
Dividends
59.5M€
Net income
90%
Payout
4.8%
Dividend yield
17.8%
RoAE
188%
Solvency II ratio
75.7%
Loss ratio
20.6%
Expense ratio
96.3%
Combined ratio
2,500
Total employees
97.2%
Permanent contracts

Digitalisation

87%
Digital customers
55%
Digital tow truck requests
53%
Digital motor claims
40%
Digital home claims

Our purpose is to innovate, protect and bring together

#LíneaDirectaDNA We are...
AGILE
DIFFERENT
WE CARE FOR PEOPLE
Our corporate strategy is guided by the 2020-2022 Sustainability Plan: "We take care of what matters"

Environmental impact

0.9 grams of CO2 per premium euro
(carbon footprint)
31,355 metric tons of CO2 avoided
thanks to electric and non-plug-in hybrid vehicles
Social action
The Línea Directa Foundation, a national benchmark in the promotion of road safety.
ESG Dimensions
What do we take care of?
BUSINESS
Environmental Axis
Responsible supply chain
Social Axis
Products committed to society
Good Governance Axis
Innovation and responsibility in the business
ORGANISATION
Environmental Axis
Climate change
Social Axis
Healthy and Responsible company Commitment
Good Governance Axis
Corporate goverance Occupational health and safety
SOCIETY
Environmental Axis
Environmental impact
Social Axis
Road safetyPositive contribution to society
Good Governance Axis
AlliancesTransparency in business

We are committed to the UN SDGs

Indices and rankings

Línea Directa Aseguradora is adhered to the UN Global Compact and is a signatory of the Women’s Empowerment Principles (WEPs), an initiative promoted by UN Women and the UN Global Compact.
PERCENTILE
87%
In 2022, first assessment for the Dow Jones Sustainability Index
Ranking 43rd in Merco 2022
Company adhered to the Diversity Charter and its commitments to equality, inclusion, cultural diversity, a work environment free from prejudice and non-discrimination
EFR Certificate, of "Family-Responsible Company", with the B + rating

Board of Directors

 
Executive
Proprietary
Independent
Date of appointment / Last re-election
End of office term
Alfonso Botín-Sanz de Sautuola President
  • April 15th 2021
    April 15th 2025
    Patricia Ayuela Chief Executive Officer
  • February 17th 2022
    February 17th 2026
    Fernando Masaveu Director
  • April 15th 2021
    April 15th 2025
    Elena Otero-Novas Director
  • April 15th 2021
    April 15th 2025
    Rita Estévez Director
  • April 15th 2021
    April 15th 2025
    John de Zulueta Director
  • April 15th 2021
    April 15th 2025
    Ana María Plaza Director
  • March 18th 2021
    March 18th 2025
    Pablo Gonzalez-Schwitters Secretary, non Director
    February 7th 2008
    n.a
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