Línea Directa Aseguradora in 2020
About us

Línea Directa Aseguradora is a leading company in direct insurance in Spain. The Company operates in the Motor, Home and Health business lines.

Since its inception in 1994, the company has shaken up the Spanish non-life insurance sector with a direct business model.

This business model, based on underwritting excellence, technology, innovation and digital channels, has allowed the Company to establish itself as a unique success story in the insurance sector.

€899m
GWP
83.4%
COMBINED RATIO
€135m
NET INCOME
34%
ROAE
109%
17-19 PAYOUT
213% (*)
SOLVENCY II RATIO
(*) Includes €120 million of extraordinary dividend paid to Bankinter prior to the listing
Business model

100% DISINTERMEDIATED

Centralised operations without offices or brokers.  Efficient and direct.

COMPETITIVE PRICES

The best coverage at the best price by transferring the efficiency of the operation to the client.

INNOVATIVE

The group has launched pioneering products such as the Póliza Respira and Llámalo X and has democratized others such as fully comprehensive insurance with excess.

DIGITAL BENCHMARK

First insurer in Spain to sell online. 78% of customers are already digital.

Our brands
Insurance brand with the highest advertising recognition.
Most searched insurance brand on the Internet.
Brands designed for specific segments
History
Becoming one of the leading motor insurers in Spain
1995
Launch of Línea Directa
as a 50%/50% Joint Venture
1999
First insurer to enable online payments
2003
Launch of insurance product tailored for motorcycles
2004
Linea Directa reaches 1m clients
2005
Launch of 24h on-road assitance through
Línea Directa Asistencia
2007
inauguaration of the 1st Línea Directa owned workshop in Madrid
2008
Launch of Home insurance
2009
Bankinter acquires the remaining 50% of Línea Directa, becoming sole shareholder
2015
Launch of the digital platform for management and control of car replacement parts
2017
Launch of Vivaz, Línea Directa's Health insurance brand, and the plan for digital transformation
2018
Inauguration of a new workshop in Barcelona
3m clients
2019
2020
Approval of Línea Directa's listing
2021
Listing
The share
Financial summary
Balance sheet 2020 2019
Total Assets 1,436.5 1,336.6
Available-For-Sale Financial Assets 917.1 834.5
Equity instruments 125.9 116.7
Debt securities 791.2 717.8
Total Equity 467.4 325.1
Equity 422.7 287.9
Valuation Adjustments 44.6 37.2
Technical Provisions 716.5 725.9
Figures in million euro
     
     
Income statement 2020 2019
Gross Written Premiums 898.6 891.3
Premiums Earned, Net of Reinsurance 878.2 854.8
Technical Result 145.9 103.7
Loss ratio 61.5% 68.0%
Expense ratio 21.9% 19.9%
Combined ratio 83.4% 87.9%
Financial Result 29.3 31.6
Result from the Non-Technical Account 4.4 7.6
Profit After Tax 134.8 107.3
Figures in million euro
Solvency II Ratio
211%
2019
213%(*)
2020
(*) Includes €120 million of extraordinary dividend paid to Bankinter prior to the listing
Premiums by business lines
€898.6m
Motor84%
Home13%
Health3%
Other0.1%
Motor
Home
Health
Other
3.2 Million
Clients
2,561
Employees
95% Permanent Contracts
78% Digital
Clients (*)
(*) Clients accessing digital channels over the last twelve months. Excludes inactive clients
Our purpose is to innovate, protect and bring together
#LíneaDirectaDNA We are...
AGILE
DIFFERENT
WE CARE FOR PEOPLE
Our corporate strategy is guided by the 2020-2022 Sustainability Plan: "We take care of what matters"
Environmental impact
4.2 grams of CO2 per premium euro (carbon footprint)
+12,800 metric tons of CO2 avoided with the Póliza Respira
Social action
The Línea Directa Foundation, a national benchmark in the promotion of road safety.
ESG Dimensions
What do we take care of?
BUSINESS
Environmental Axis
Responsible supply chain
Social Axis
Products commited to society
Good Goverance Axis
Innovation and responsibility in the business
ORGANISATION
Environmental Axis
Climate change
Social Axis
Healthy and Responsible company Commitment Talent and culture
Good Goverance Axis
Corporate goverance Occupational health and safety
SOCIETY
Environmental Axis
Environmental impact
Social Axis
Road safetyPositive contribution to society
Good Goverance Axis
AlliancesTransparency in business
We are committed to the UN SDGs
Indices and rankings
Ranking 49th in Merco 2019
Company adhered to the Diversity Charter and its commitments to equality, inclusion, cultural diversity, a work environment free from prejudice and non-discrimination
EFR Certificate, of "Family-Responsible Company", with the B + rating
Board of Directors
 
Executive
Proprietary
Independent
Date of appointment / Last re-election
End of office term
Alfonso Botín-Sanz de Sautuola Chairman
  • April 15th 2021
    April 15th 2025
    Miguel Ángel Merino Chief Executive Officer
  • April 15th 2021
    April 15th 2025
    Fernando Masaveu Director
  • April 15th 2021
    April 15th 2025
    Elena Otero-Novas Director
  • April 15th 2021
    April 15th 2025
    Rita Estévez Director
  • April 15th 2021
    April 15th 2025
    John de Zulueta Director
  • April 15th 2021
    April 15th 2025
    Ana María Plaza Director
  • March 18th 2021
    March 18th 2025
    Pablo Gonzalez-Schwitters Secretary, non Director
    February 7th 2008
    n.a