RNS Number : 2263S
AFC Energy Plc
05 November 2019

RNS Reach - This is a non-regulatory announcement

5 November 2019

AFC Energy PLC

("AFC Energy" or the "Company")

AFC Energy Unveils Branding of Inaugural Technology Platforms    

AFC Energy (AIM: AFC), a leading provider of hydrogen power generation technologies, is pleased to unveil the branding of its inaugural range of product lines.     


·    HydroX-Cell(L)TM - zero emission, high efficiency and low-cost alkaline fuel cell utilising a liquid electrolyte configured in 10kW modules, capable of deployment across large scale industrial applications utilising lower grades of hydrogen.


·    HydroX-Cell(S)TM - zero emission, high efficiency, high current density alkaline fuel cell utilising an anionic exchange membrane configured in 10kW modules capable of deployment across a range of both stationary and mobile applications, again, capable of utilising lower grades of hydrogen. 


·    H-PowerTM - the new range of Hydrogen Power systems, including the soon to be released hydrogen fuelled off-grid EV charger, utilising the HydroX-Cell portfolio of fuel cell module configurations. 


·    AlkaMemTM - the new range of anionic exchange polymer membranes developed for the HydroX-Cell(S)TM fuel cell application but with universal application across a range of additional applications including Alkaline Water Electrolysis, fuel synthesis and energy storage. 


In recent years, AFC Energy's alkaline fuel cell technology has become synonymous with low cost, high efficiency, and fuel tolerant hydrogen power generators following a redesign and development programme instigated three (3) years ago.

It is now only right that the technology underpinning the Company's core identity be afforded its own brand as a key component of AFC Energy's phased go to market strategy.

Alkaline fuel cells are distinguished from other fuel cell technologies in the manner by which hydroxyl group ions (OH-) migrate from cathode to anode.  It is at the anode where the hydrogen reacts with the hydroxyl group ions, releasing electrons, and which gives AFC Energy its high fuel efficiency and tolerance to lower grades of Hydrogen. 

The HydroX-Cell series of fuel cells draws its name from this unique reaction, whilst the distinguishing feature between technologies rests in the liquid ("L") and solid ("S") electrolytes used to conduct ions from cathode to anode. 

The AlkaMemTM polymer membrane developed by AFC Energy for inclusion in the Hydrox-Cell(S)TM fuel cell has been afforded its own branding due to the multiple applications in which it can be used outside of the fuel cell field.

The Company will be releasing a specific update on each of the HydroX-Cell(S)TM and AlkaMemTM technologies shortly detailing updates on progress made in the development of these two core platforms within the AFC Energy technology portfolio. 

Adam Bond, Chief Executive Officer at AFC Energy, said "The culmination of the past three years work has led us to a clear tri-pillar approach to the branding of our core technologies within the H-Power suite of products.  With a clear focus on our customer value proposition, we believe that these three core technologies, utilised within applications such as the Company's hydrogen fuelled EV charger to be released next month, will deliver a zero emission, low cost and high performing technology platform capable of competing favourably with PEM and SOFC fuel cell systems in the market today". 

For further information, please contact:

AFC Energy plc

Adam Bond (Chief Executive Officer) 

 +44 (0) 14 8327 6726

Tuva Partners Public Relations

James Kennedy  

+44 (0) 7809 495 759



About AFC Energy

AFC Energy plc is commercialising a scalable alkaline fuel cell system, to provide clean electricity for on and off grid applications. The technology, pioneered over the past twelve years in the UK, is in the process of being deployed in industrial gas plants for grid generation, as an alternative to diesel generators for localised power, in energy storage systems and as the power source for local electricity needs.


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