Based in Hangzhou, Tian Ge Interactive Holdings Limited ("Tian Ge" or the "Group") (SEHK 1980), is a leading live social video platform in China. The Group operates a number of renowned Mobile and PC live social video communities, including “Miao Broadcasting” (喵播) and “9158”. Understanding the importance of mobile’s potential, the Company acquired Wuta Camera App in early 2018 and launched its new “Live Streaming+ Camera” corporate strategy, to enter the “Beauty Economy” and expand its female user base. Tian Ge also develops and operates short video platform, mobile social games and FinTech products which are incorporated into the live streaming platform, creating synergistic effects with Tian Ge’s “Live Streaming+ Camera” businesses.
Founded as a PC “many-to-many” live social video community, 9158 Video Community, in 2008, Tian Ge began to establish an ecosystem within live social video communities, and has gradually transformed itself into a multi device live streaming service provider by launching various mobile and PC platforms. With the mission of bringing optimism and joy to the masses through live social video interaction, users are enabled to meet and stay connected with others who may share similar backgrounds, interests, culture and dialects on our platforms.
Leveraging on its leading industrial position, the Group’s flagship product, “Miao Broadcasting” entered overseas market including Thailand and Indonesia, to fully capture the opportunities arising from the robust growth of mobile live streaming market in China, Asia and the rest of the world. The Group will not cease the effort to expand across the globe.
The Group always strives to enrich its ecosystem by injecting fresh momentums. Wuta Camera has become one of the most popular beauty camera applications in China, and has recorded monthly active users (“MAUs”) of more than 37.8 million for the three months ended December 31, 2018. During the period, Wuta Camera has been favored by a number of first-tier advertisers, delivering continuous increase in advertising revenue and demonstrating strong monetization ability.Furthermore,Tian Ge’s professional team has been expediting the research and development of new casual mobile games as well as actively identifying investment opportunities in potential products. By incorporating the games into the mobile live streaming platform, users are able to enjoy all-rounded entertainment experience, generating immense synergy effects synergy in line with the Group’s core business development.
Tian Ge successfully gained a vast user base with its“live streaming+camera”strategy. As at December 31,2018, the total registered users of Tian Ge are 407.0 million, while number of rooms and hosts reached 72,027 and 122,223 respectively. The number of MAUs for Tian Ge was approximately 56.3 million million for the three months ended December 31,2018.